Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders

By: Adam Morgan

Price: $9.95

Quantity: 1 available

Condition: Used: Good


No dust jacket.. Clean pages with general wear from reading and storage. If the dust jacket is present it may have curling, wear, or small tears on the edges. Some books have a bookstore stamp inside cover. Quick response!

Title: Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders

Author Name: Adam Morgan

Categories: Advertising & Promotion,

Publisher: Wiley: 1999-01-13

ISBN: 0471242098

ISBN 13: 9780471242093

Binding: Hardcover

Condition: Used: Good

Media: Hardcover

Location: wb36061

SKU: 272256