Author:Adam Morgan

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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders

By: Morgan, Adam

Price: $9.95

Publisher: Wiley: 1999-01-13

SKU: 272256

ISBN: 0471242098

Condition: Used: Good


No dust jacket.. Clean pages with general wear from reading and storage. If the dust jacket is present it may have curling, wear, or small tears on the edges. Some books have a bookstore stamp inside cover. Quick response! View more info