Category: Consumer Behavior

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Marketing to Women: How to Understand, Reach, and Increase Your Share of the Largest Market Segment

By: Barletta, Marti

Price: $11.95

Publisher: Kaplan Business: 2002-12-12

SKU: 225278

ISBN: 0793159636

Condition: Used: Like New


Hardcover. Like new with light shelf wear. Quick response! View more info

Real Time: Preparing for the Age of the Never Satisfied Customer

By: McKenna, Regis

Price: $5.95

Publisher: Harvard Business School Press: 1999-03

SKU: 126995

ISBN: 0875849342

Condition: Used: Like New


Like new with minor shelf wear. Quick response! View more info

The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value

By: Reichheld, Frederick F.

Price: $14.95

Publisher: Harvard Business Review Press: 1996-01-01

SKU: 663371

ISBN: 0875844480

Condition: Used: Good


Name/address stamp or sticker. Small tear(s) in dust jacket. General wear. Quick response! View more info

Why We Buy: The Science Of Shopping

By: Underhill, Paco

Price: $7.95

Publisher: Simon & Schuster: 2000-06-02

SKU: 409498

ISBN: 0684849143

Condition: Used: Very Good


Clean book with light bends in spine from reading and may have a bookstore stamp inside the cover. Quick response! View more info